Create a One-Liner that sticks
Clarify your message and get people interested
You know that moment.
Someone asks, “What do you do?”
And you freeze. Or ramble. Or say something that doesn’t quite explain it.
The truth is, most people struggle to talk about what they offer—especially in a way that’s simple, relevant, and repeatable.
But if you can’t clearly explain how you solve a problem, your audience won’t remember you…and they definitely won’t hire you.
Hi, I’m Dr. J.J. Peterson.
I’ve spent years helping businesses—from startups to global brands—clarify their message and grow through better marketing.
I’ve seen firsthand how a strong, clear One-Liner can open doors, spark curiosity, and create momentum for your brand.
That’s why I’m giving you this free One-Liner Worksheet—to give you a clear way to talk about what you do that actually makes people curious about your brand.
In this free worksheet, you’ll learn how to:
→ Identify the problem your audience is dealing with
→ Clearly explain the solution you offer
→ Paint a picture of the result your work creates
→ Craft a One-Liner that feels true to you—and resonates with others
Whether you’re talking to a potential client, writing your website copy, or updating your LinkedIn bio, this One-Liner will help you stop spinning your wheels and start driving results.
You don’t need a whole new brand. You need a message that sticks.
This is more than a positioning exercise—it’s a practical tool to help you communicate your value in a way people remember and respond to.
This worksheet is perfect for:
→ Coaches, consultants, and creatives
→ Founders and small business owners
→ Marketing teams and brand strategists
→ Anyone tired of rambling when asked, “So…what do you do?”
